The role of marketing plays a critical function in generating sales, educating consumers, and building brand equity. A variety of channels, influence on consumers, and the metrics used to measure marketing has changed over the years. Technological and cultural changes affect traditional marketing. Exciting, new, and innovative approaches are displacing traditional marketing. The Yellow Pages, one of the well-recognized methods that marketers use to advertise, slowly shifted to digital means.
Old School markeeters listen up !! How the role of marketing has had to change adapt and build on the digital world as we know it..Digital Marketing
